Adobe introduced GenStudio to create AI-based advertising

Adobe has announced an artificial intelligence platform - GenStudio . It aims to make it easier to use generative AI tools to build advertising campaigns.

Tech Mar 29, 2024 0 153 Add to Reading List

Adobe introduced GenStudio to create AI-based advertising

Adobe introduced GenStudio, an improved AI assistant for Adobe Experience and an update to Firefly's generative model.

GenStudio is a functional space for building marketing campaigns. It offers brand kits, copy guidelines, resources, and AI tools for content generation. GenStudio users will be able to easily create promotional materials for email, marketplaces and social networks.

The new platform will be able to determine the effectiveness of attributes, generated resources and advertising campaigns. Adobe says this could be used to guide AI suggestions in future campaigns.

GenStudio is in alpha testing and is expected to launch fully this year. Subscription prices will vary.

Adobe also announced Firefly Services, offering brands more than 20 AI-powered tools and APIs to automate creative tasks such as image resizing and background enlargement. And the Firefly model has new features, such as structural anchoring, which allows users to upload images that affect the layout of the content they create.

In addition, Adobe and Microsoft have teamed up to integrate workflows and insights from the Experience Cloud Platform into Copilot and Microsoft 365. No launch dates have been announced, but Microsoft says the goal of the collaboration is to make things easier for marketers who already use them. Services.