The iPhone 16 will be the world's best-selling smartphone in 2025

According to Counterpoint Research, the iPhone 16 model will become the best-selling smartphone in the world in 2025. An analysis of global sales showed that Apple has significantly strengthened its market position, occupying seven positions in the top ten most popular models.

Feb 2, 2026 0 3

The iPhone 16 will be the world's best-selling smartphone in 2025

The base iPhone 16 model topped the rankings, with the iPhone 16 Pro Max coming in second. Their success is attributed to upgrades such as an improved camera, new AI-powered features, and a refreshed design. In addition to the new flagships, the top 10 also included older Apple models: the iPhone 15, iPhone 14, and even the iPhone 13.

Despite Apple's performance, the overall premium smartphone market is expected to shrink by approximately 4% in 2025. Experts attribute this to market saturation and the increasing length of time consumers use their devices before replacing them.

The only non-Apple devices to make it into the top ten were Samsung's Galaxy A series, which targets the budget and mid-range segments, and one Xiaomi model. This demonstrates that competition remains fierce in the mass market, while Apple maintains its dominant position in the premium category.

Analysts point to several factors contributing to the robust demand for Apple products. These include the introduction of privacy-focused AI features, long-term support for devices through software updates, and a strong ecosystem that links the iPhone with other Apple devices.