Google is restructuring management and cutting staff to achieve leadership in the field of AI

Google is uniting teams and firing underperforming employees to achieve leadership in artificial intelligence.

Which changes

Google CEO Sundar Pichai announced fundamental changes to the company's structure, including the formation of a new division called Platforms and Devices. This team will be responsible for all Google products, including Pixel, Android, Chrome, Chrome OS, Photos and others. The department will be led by Rick Osterloh, former vice president of devices and head of all hardware development at the company.

In addition, the tech giant will bring together teams specializing in building AI models and DeepMind as part of its latest move to develop its artificial intelligence portfolio.

Osterloh explains that by combining the teams, Google will be able to more effectively integrate artificial intelligence across all of its products. The company now has a team dedicated to AI research and a team to create AI-powered products.

How does it affect employees?

An internal memo released by CFO Ruth Porath shows that artificial intelligence has once again impacted the company's workforce, and not for the better.

As part of the restructuring, Google continues to fire underperforming employees. The exact number of staff reductions is not noted. The company had previously laid off hundreds of people from several teams, including engineering, hardware and assistants.

Google is also said to be considering moving out of its expensive branches to lower-cost centers in regions such as India, Chicago, Atlanta and Dublin as part of its crisis management.

What are the changes leading to?

Google has long argued that it tries to keep its own hardware developments separate from its work with the Android ecosystem to avoid taking advantage of or complicating its relationships with companies like Samsung. However, the strategy has changed: Google's hardware development team is now looking to increase its market share of Android devices and applications.

The tech giant is also rethinking its use of artificial intelligence, a technology Pichai considers as important as fire. The Gemini model will soon be integrated into every application and platform operated by Google.