YouTube has set strategic priorities for 2026

YouTube has identified key development areas for 2026, focusing on technology integration and content ecosystem support. The platform intends to develop as a multifunctional service, uniting various entertainment formats, from short videos in Shorts to full-length projects and broadcasts.

Feb 2, 2026 0 3

YouTube has set strategic priorities for 2026

Particular attention is being paid to expanding opportunities for content creators. The platform plans to develop monetization tools, including affiliate programs, brand integrations, and direct support from the audience, thereby facilitating the professional growth of creators.

As part of its efforts to engage with its audience, YouTube will continue to improve its family-friendly viewing services, offering specialized apps and expanded parental control settings. These measures are aimed at creating a safe environment for young viewers.

Further integration of artificial intelligence will be a technological priority. AI is planned for both content creation and modification, with a focus on transparency, including the implementation of labeling systems for synthetic materials. Copyright protection infrastructure will also continue to be developed, as will improvements to the user experience through personalized recommendations and accessibility features.

In addition, the platform intends to optimize its television services, offering viewers more flexible subscription terms and customizable content packages.