Video card sales growth in 2024 was 40%

In 2024, the M.Video-Eldorado group recorded a significant increase in video card sales: by 40% in monetary terms and by 30% in units compared to 2023. The leaders were models that combine high performance and affordability, especially in demand for games, 3D graphics and AI computing.

Tech Mar 11, 2025 0 23 Add to Reading List

M.Video-Eldorado, the largest player in the e-commerce and retail market for equipment and electronics in Russia, studied data on video card sales in its retail chains for 2024. The analysis showed that interest in graphics accelerators has increased significantly: in monetary terms, the growth was 40%, and in quantitative terms - 30% compared to 2023 figures.

Top models in monetary terms:

Palit RTX 4070 SUPER Dual OC is a leader due to its balance of price and performance.
MSI RTX 4080 SUPER 16G GAMING X SLIM and Palit NVIDIA GeForce RTX 4080 SUPER GAMINGPRO 16GB are the choice of enthusiasts for 4K gaming and resource-intensive tasks.
Palit RTX 4070 Ti SUPER GamingPro OC and MSI RTX 4070 Ti SUPER 16G VENTUS 3X OC are popular among users seeking high-quality graphics at 1440p and above.

Top models in units:

Palit RTX 4070 SUPER Dual OC is a bestseller for 1440p gaming.
Palit NVIDIA GeForce RTX 4060 Dual OC 8GB and RTX 4060 Ti JetStream 16GB are optimal for Full HD and streaming.
Palit GeForce RTX 3060 Dual 12G is an affordable solution with increased video memory.
Palit NVIDIA GeForce RTX 4060 DUAL 8GB is a budget option with low power consumption.

The growth in sales of video cards is due to several factors. Firstly, support for modern NVIDIA technologies, such as DLSS 3, ray tracing and AI acceleration, makes them relevant not only for games, but also for professional tasks. Secondly, the 40-series video cards are characterized by increased energy efficiency, which attracts users with a limited budget for an upgrade.

“This year, graphics card sales will continue to grow thanks to the development of artificial intelligence technologies, the popularity of 4K gaming, and the expected release of the NVIDIA RTX 50 series. New technologies and improved power efficiency will make graphics cards even more productive, which may lead to a new round of upgrades among gamers and professionals.”
Arsen Gaidarilov, Leading Manager of the PC Components Category, M.Video-Eldorado Group

In addition, the reduction in prices for mid-range models made them more accessible to a wider audience, especially against the backdrop of rising prices for top-end solutions. Thus, the 40-series video cards have become popular among both gamers and professionals, thanks to their versatility and technological advancement.