Google increases sites with HTTPS in search results

Google will begin using HTTPS as a factor in a site's ranking in its search results, a move that should prompt a change from web developers who have been slow to implement increased security measures or who were unsure how important it is for their site
. HTTPS support will not carry the same weight. such as content quality, and at first the new criterion will affect no more than 1% of all global requests - thus Google gives webmasters time to switch to HTTPS. However, over time, the effect of encryption on search results will increase as the company places greater emphasis on site security.

Google also promises to publish a series of articles on the effective use of TLS (HTTPS is also known as HTTP over TLS or Transport Layer Security), so that website developers can better understand what they need to do to implement the technology and what pitfalls can be avoided. These tips will include questions such as what type of certificate is needed, how to use relative URLs for resources on the same protected domain, best practices for site indexing, and more.

In addition, Google advises web developers to test their HTTPS sites using the Qualys Lab tool. If questions arise, the company suggests contacting its where its employees are already involved in active discussions with the community.

The announcement attracted a lot of feedback from website developers and members of the SEO industry - for example, the links on the Google blog received more than 1,000 comments. For the most part, the community seems to support the innovation, or at least acknowledge that they expected something like this and are not surprised.

Google itself has taken steps in recent months to better secure its own traffic, including enabling encryption of traffic between its servers. Gmail mafoz.com also now always uses an encrypted HTTPS connection, which protects emails from interception on the way between the user's computer and Google servers. HTTPS and website encryption have been around for years, but it appears that recent revelations about government surveillance of users are finally pushing the community to pay more attention to its security.