Instagram* tests chatbots for influencers

Instagram* is testing a new initiative called Creator AI , which uses AI chatbots to automate how celebrities interact with their followers. Through training based on user data, chatbots will be integrated into personal messages.

Tech Apr 17, 2024 0 250 Add to Reading List

Instagram* tests chatbots for influencers

Instagram* is developing a new feature based on artificial intelligence technology called Creator AI. It is designed to automate direct communication between users with a large number of subscribers and their audience. The AI for the platform is currently undergoing testing.

Creator AI was created to solve one of the current problems of popular content creators - the need to respond to many messages. As a solution, chatbots will learn from user data such as posts, captions, comments, audio from videos, and even message histories to learn their unique communication style.

Once launched, Creator AI's initial plans will focus on integrating AI functionality not only into private messages, but also into the comment section of posts.

This is not the first time Instagram* has worked with chatbots that imitate real people. Last year, the company introduced Avatars, which were autonomous chatbots based on popular celebrities such as Kylie Jenner, Mr. Beast and Snoop Dogg.

As with most innovations in the field of artificial intelligence, public opinion will determine the response to this feature. On the one hand, this can be a fun way to get to know celebrities better, on the other hand, some users may be against the simulated experience.